Because of the COVID-19 lockdowns all around the world, social media use has changed dramatically, and it has also changed the influence rankings in the last 12 months. So, know about the people who top the list of the most influential people on Twitter.
According to the information mentioned on Brandwatch’s website, they used Brandwatch Audiences to search for active tweeters with high influence. Thus audiences rank Twitter accounts as per some criteria, which added together, create their influence score. This way, they measure how influential an account is over time, which is based on the level of sincere engagement they are creating.
As large numbers of followers, retweets, and replies, but the more influential the people they interact with, the better they will score. Now, let’s have a look at the list, ranked according to influencer score:
- 50th rank: Nick Jonas
- 49th rank: Dwayne Johnson
- 48th rank: Beyonce
- 47th rank: Elissa
- 46th rank: Danilo Gentili
- 45th rank: Leonardo DiCaprio
- 44th rank: Avril Lavigne
- 43rd rank: Michelle Obama
- 42nd rank: Mariah Carey
- 41st rank: Nicki Minaj
- 40th rank: Conan O’Brien
- 39th rank: pink
- 38th rank: Chris Brown
- 37th rank: Liam Payne
- 36th rank: Louis Tomlinson
- 35th rank: Sachin Tendulkar
- 34th rank: Drake
- 33rd rank: Bruno Mars
- 32nd rank: Demi Lovato
- 31st rank: Takafumi Horie
- 30th rank: Sean Hannity
- 29th rank: Rachel Maddow
- 28th rank: Ricky Gervais
- 27th rank: Eminem
- 26th rank: Zayn Malik
- 25th rank: Hilary Clinton
- 24th rank: Kanye West
- 23rd rank: Harry Styles
- 22nd rank: Niall Horan
- 21st rank: Oprah Winfrey
- 20th rank: Miley Cyrus
- 19th rank: LeBron James
- 18th rank: Jimmy Fallon
- 17th rank: Shakira
- 16th rank: Justin Timberlake
- 15th rank: Selena Gomez
- 14th rank: Rihanna
- 13th rank: Justin Bieber
- 12th rank: Jennifer Lopez
- 11th rank: Bill Gates
- 10th rank: Kim Kardashian
- 9th rank: Ellen DeGeneres
- 8th rank: Lady Gaga
- 7th rank: Ariana Grande
- 6th rank: Cristiano Ronaldo
- 5th rank: Barack Obama
- 4th rank: Elon Musk
- 3rd rank: Katy Perry
- 2nd rank: Narendra Modi
- 1st rank: Taylor Swift
According to the website of Brandwatch, it is known that this is the second year in a row that ‘musician’ appears to be the most influential profession on the platform. According to them, 54% of the ranked influencers fall under this category.
Mentioning the second most influential profession, they wrote that ‘Television host’ is an influential profession on Twitter, as from the top 50 influencers in the list, 12% fall under this category.
Other professions such as business, sports, and politicians each accounted for 6% of the ranked influencers’ professions. Only two politicians appeared in the top 10: Barack Obama and Narendra Modi, unlike last year.
According to their data, it suggested that the consumers who were home bounded coped up with all sorts of pandemic-inflicted stress by distracting themselves with subscription services and streaming services to entertain themselves. So there’s a chance that because of these reasons, the shift in influence from politics in 2020 to entertainment in 2021 has happened.
Here’s a simple demographic breakdown of the influencers according to the reports of Brandwatch:
Among these top 50 identified influencers, 61% are male and 39% female, along with the majority based in the United States (67%), and then Brazil (13%).
As per the reports of Brandwatch, they also looked into conversation insights from the top 50 influencers, and three themes topped the discussions, which are, pop culture, style/fashion/body art, and sports, with the last one accounting for 35.8% of all conversations.
So these are the top 50 most influential people on Twitter worldwide that have been influencing people during this pandemic, through social media.
