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Expo 2020 is expected to have a favorable influence on the marketing and public relations industries. Here are some highlights:

Offline marketing is becoming more popular:

Many offline marketing firms would gain since the UAE government will undoubtedly engage many prominent agencies to produce flyers and billboards. Advertising firms will be recruited to start television and radio commercials for Expo Dubai 2020. Many advertising and articles will also be published in magazines and newspapers.

Digital Marketing Service Expansion:

Increase Expo 2020 foot traffic with digital marketing!

Many participants will engage digital marketing companies located in Dubai to oversee their digital marketing initiatives, including Social Media Marketing, Email Marketing, SMS Marketing, and other services. Participants will contact digital marketing firms to increase brand exposure on social media channels. Use the exhibition’s allocated hashtag in all tweets to ensure that anything you share is accessible to all guests who follow the hashtag. It would be advantageous for participating firms to send an email announcing their participation at the show. The email must include your booth stall number and any other pertinent information to entice readers to make an appointment with you while at the show.

Growth in the education sector with professional marketing courses to provide specific skills and knowledge in preparation for Expo 2020:

Expo 2020 will create a tremendous need for new people to be part of the personnel for display booths. This will result in growth in the education sector as well. Several educational institutions will provide marketing courses to teach trainees who would exhibit Expo 2020 booth stalls. Expo 2020 will need a significant increase in the number of workers required to staff exhibit booths. This will lead to a rise in the education sector as well. Many educational institutions will provide marketing courses to prepare trainees for Expo 2020 exhibition stalls.

Growth in the Public Relations Industry:

As a result of the city’s selection to host EXPO 2020, the public relations sector in Dubai will benefit. Given the size of the event and the participation of so many international players, it may evolve into a more organized and perhaps even regulated business. Exponential growth in the PR sector is unavoidable, which means there will be plenty of work possibilities for PR experts.

Hosting such a flawless event in the city will necessitate substantial public relations and communications efforts ahead, while, and after the event. PR campaigns will need to take a multi-pronged approach, with all interwoven economic, social, and cultural components. These components must be different and tailored to Dubai’s success narrative, and they must be designed so that they provide the city with the maximum exposure it deserves. After all, it is a relatively young city that has been charged with hosting a long-standing, historical event of worldwide significance.

Tourism and the MICE Industry are booming:

Over 25 million people are projected to attend Dubai Expo 2020, with 70 percent of them coming from outside the country, making it the most foreign visitor ever attracted by an Expo.

Per Euromonitor International, the provider of the world’s most comprehensive market analysis on the Travel Industry, the UAE tourist receipts are expected to rise by 67 percent by 2018, with the MICE industry poised to contribute significantly to this increase. The MICE tourism sector in Dubai is expected to boom in the next few years.

The UAE MICE sector is undoubtedly on the rise!

The aviation sector is anticipated to profit as well!

UAE-based airlines are expected to see an increase in business in the run-up to Expo 2020. More than 70% of the 25 million tourists are projected to be from countries other than the UAE. Furthermore, the UAE’s airport capacity and facility expansion plan are launched to offer significant growth possibilities for the global airline sector.

Marketing Agencies for Expo 2021 is a well-planned strategy for long-term development and economic growth. The mega-event will result in new business alliances, which will lead to the establishment of further Amalgamations, Mergers and Acquisitions, and Joint Ventures. After the expo, several large-scale development projects slated to be completed will ensure that economic growth and international investment continue long after Expo 2020. The expo’s goal is to leave a legacy of change that will strengthen all key industries, reinforcing Dubai’s reputation as a center for transportation, real estate, tourism, commerce, and investment.

Priyanka Aggarwal, an English Literature Post Graduate has invested her flair for writing and editing masterpieces.


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