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Twitter is testing a cricket tab for India on its Android app ahead of the 2022 Indian Premier League.

Twitter is experimenting with a Cricket Tab on its Explore page, which will serve as a single landing page for cricket fans with all of the latest cricket news as well as relevant, exclusive, and Twitter-first content. The trial will be rolled out to a select number of Twitter users on Android.

Twitter has become a centre for cricket enthusiasts, who use it to stay up to current on scores, analysis, and live cricket updates. According to a Twitter poll, at least 75% of Indian Twitter users identify as cricket lovers, with 58 percent participating in the sport. Approximately 4.4 million Indians used the microblogging platform to contribute 96.2 million tweets regarding cricket between January 2021 and January 2022.

People who have access to the tab will be able to see the following:

Page for upcoming events: On a dedicated page at the top of the cricket tab, fans will be able to follow the most current Tweets and updates from the field.

Live scorecards: Following match scores on Twitter has just been a whole lot easier thanks to a live scoreboard that will appear on both the cricket and events tabs.

Widgets for teams that are interactive: Fans will also have access to content widgets such as top players and team rankings through the tab. As things heat up on the field, these widgets will provide fans with the most up-to-date information on what their favourite players are up in real time.

Top video content: In order to provide fans with an immersive experience, Twitter will collaborate with broadcast and creator partners to deliver tailored video material such as in-match moments, highlights, and off-field action, as follows:

Topic Tweets: Twitter Topics deliver subject-related Tweets using machine learning. The IPL Topic will be displayed under the cricket page, allowing fans to keep a closer eye on the topic.

Fans will also be able to follow Twitter Lists dedicated to their favourite clubs and players. People can use lists to follow multiple accounts that tweet on the same topic in a different timeline. Furthermore, viewers can receive push notifications around important moments during a game to keep them updated on every game-worthy moment so they don’t miss any action on the field.Fans can now enable bespoke team emojis in English and seven Indian languages, including Hindi, Bengali, Gujarati, Kannada, Marathi, Punjabi, Tamil, and Telugu, according to Twitter. “Via our new Cricket experiment, which offers an immersive experience], we want to make it easier for India’s cricketers to discover compelling and updated information, encourage conversations, and find the latest updates, including the score, all in one place,” said Shirish Andhare, Twitter India’s Director of Product.

Sadhya Gupta
Sadhya Gupta
I'm Sadhya Gupta. Pursuing post-graduation in mass communication and journalism. I'm a content creator. I am working as a media and content creation at Trendingtales.


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