The Rs 50,000 IPL media rights are expected to be bid on by Amazon, Facebook, and Netflix. According to The Times of India, Apple, the world’s largest tech company, may choose the tender document next week. According to reports in the media, Facebook and Netflix may also join the bandwagon. The tender materials have already been purchased by Disney, Zee-Sony, Amazon, and TV18-Viacom, among others.Since its debut in 2008, the cost of IPL media rights has risen dramatically in the last 14 years. In the IPL Season 15, ten teams are now vying for the coveted title (IPL 2022). Star Sports, the current broadcasting sponsor, paid Rs 16,347 crore for the rights five years ago. However, the price could drop to between Rs 45,000 and Rs 50,000 crores this year.
First Bucket: IPL TV Broadcasting Rights
The BCCI has already established the base fee for television rights for 2023-2027 at Rs 18,130 crore, according to a report in the Economic Times (ET). This year, the price might be as much as 300 percent higher than the previous estimate. For each of the 74 games in a season, the basic price has been fixed at Rs 90 crore. If the number of matches increases, the fee established by BCCI may increase on a pro-rata basis.
Second Bucket for IPL Digital Rights
After the TV rights, the digital rights have a basic price of Rs 12,200 crore. Digital rights are expected to sell like hotcakes as the Indian audience’s consumption habits shift dramatically.
There are 18 games in all, including the opener and four play-offs.
The 3rd bucket contains 18 games, including the first match and four play-off matches. Its starting price has been set at Rs 1,440 crore. The games will be broadcast on a single channel.
Fourth Bucket: Overseas TV and Digital Rights
A base price of Rs 1,100 crore has been set for global broadcasting and digital rights. Companies will not be permitted to submit a composite offer, unlike last year. For each bucket, they’ll have to submit a separate bid. The rights are currently up for grabs.