1. Jordan Lipscombe
Jordan Lipscombe will likely rank among the top UK influencers for 2019 because of her comprehensive coverage of the fashion, beauty, and leisure industries. Her YouTube channel is already quite well-liked among ardent beauty aficionados, with over 1.5 million subscribers. Despite the fact that she has a lesser following on Instagram, it is still a terrific location to learn about the newest and best fashion and beauty trends as well as to follow the social media star.
Even at the young age of 19, she already has worked with well-known companies like Nivea, NYX Cosmetics, BeautyBay, and Hairburst. Who knows what the coming year will bring for one of the UK’s most popular influencers?
2. Emma Chamberlain
Emma Chamberlain has experienced a bit of online fame since launching her YouTube channel in 2017. Her Instagram postings currently receive an astounding 1.5 million likes each post, which is greater than celebrities like Kim Kardashian and Selena Gomez and represents an engagement rate of roughly 25%. With her amusing vlogs and Instagram stories about her life in LA, Emma has become one of the largest social media stars and a tremendous popularity among Instagram users because to her dry sense of humour. So, if you haven’t already, check out her most recent post; we’re confident that she’ll keep you delighted for hours.
3. Casper Lee
Caspar Lee, one of the top YouTube stars in the UK, with over 7 million subscribers to YouTube. Despite the fact that millions of people still adore his vlogs, his profession has expanded significantly. He has been in a number of well-known movies, including The Spongebob Movie: Sponge Out of Water, thanks to his amusing internet antics, and he frequently appears in comic interview videos with well-known celebrities. Caspar is clearly one of the top influencers of today and someone we should all be following. He regularly posts motivational images from his everyday life as well as sneak peeks of his newest vlogs on his YouTube channel.
4. James Charles
James Charles is probably among the most popular YouTube stars right now because of his incredible beauty videos and extraordinary makeup looks. His YouTube channel, which has had more than 1,054,655,350 views to date, is undoubtedly interesting, but so is his Instagram page.
James frequently posts images of his incredible makeup talents while dishing out some serious looks. His profile offers plenty of fresh inspiration and ideas for beauty enthusiasts, from imaginative makeup art to more natural, everyday appearances. Additionally, he has video transformations with celebrities like Hannah Stocking, Demi Lovato, and the Instagram queens themselves, Kylie Jenner and Kim Kardashian-West, so you’ll frequently see a famous face too.
5. Olivia Jade
Olivia Jade is a well-known YouTuber who just received a nomination for “Breakout YouTuber” of the Year from the Shorty Awards. (She is also the daughter of Mossimo Giannulli and Lori Loughlin from the television show Fuller House.) Her channel is the ideal haven for those who are obsessed with beauty and fashion because she frequently posts skincare regimens, “Get Ready With Me” videos, hauls of products, and beauty tips for her followers. There are other places with excellent content
besides her YouTube account, though. Her Instagram is filled with motivational articles and trailers for her upcoming vlogs.
Advice on Interacting with Social Media Influencers
Now that you are aware of some of the top names in social media marketing, how can you pick the voices that are most suited to represent your company? To begin, pick an authority in your sector. An “edgy” influencer who recommends chewing gum, for instance, won’t likely be taken seriously by someone looking for advice on health insurance. She will want to hear from peers if someone seeks lifestyle counsel. You should get in touch with the top social media influencers for your audience after you’ve reduced your list of potential candidates. Should you choose to do it, keep these two points in mind: Numerous businesses approach the top social media influencers with offers to collaborate. We won’t get approaching Kylie Jenner or Kim Kardashian as a result. Set reasonable objectives.
Secondly, we would like to feel a personal connection with an influencer, just like their followers do. Particularly when it comes to the top social media influencers, this is true. Influencers’ endorsement of your product shouldn’t just be lip service; it should be real and founded on actual experience. Explain to the influencer why you chose them and how you believe your product will help them.
How Influencers on Social Media Can Expand Your Audience
If you’re ever unsure about the use of prominent social media influencers, let me reassure everyone that their effectiveness is indisputable. Furthermore, whether this asset is lost, the competition can gain an advantage. Additionally, social media is becoming more popular. Social media influencers not only reach a large audience, but their ideas are also highly respected (thus the word “influencer!”). These people are able to argue for your goods in a way that is more engaging and in-depth than a conventional advertisement or review. Social media influencers will assist your brand build favourable connections even if consumers don’t now require your goods. Therefore, eventually, when they need what you have to give, they will come right to you.