Do you remember the legendary romance between the Na’vi princess Neytiri and the ex-Marine Jake Sully? Yes, we also don’t.
Astonishingly, “Avatar” has virtually had no impact on pop culture since it first appeared in theatres in 2009, despite being the highest-grossing film of all time with $2.8 billion in worldwide box office sales.
The movie, which will be re-released in theatres nationwide on Friday, centres on a paraplegic former soldier (Sam Worthington) who journeys to the lush planet of Pandora in order to learn more about a blue alien tribe. However, he ends up falling for one of the humanoids while there and ends up getting paralyzed from the waist down (Zoe Saldana).
However, “Avatar” products never developed into a “Star Wars” or “Jurassic Park”-like a titan. When was the last time you saw a child playing with a Tsu’tey action figure? One Buzzfeed quiz jokingly asked, “Do You Remember Anything At All About ‘Avatar’?” and many people would find it difficult to remember any of the characters’ names or the elements of the plot.
The first of four planned sequels in the hoped-for movie directed by Titanic and “The Terminator” filmmaker James Cameron’s “Avatar: The Way of Water” (in theatres December 16) raises many questions because of its lack of cultural resonance.
And I don’t believe I’m alone, says Daniel Loria, editorial director at Boxoffice Pro, “If you asked me what ‘Avatar’ is about, I probably couldn’t tell you.” The biggest question mark James Cameron has ever faced in his career will likely be raised by this (new movie).
In 2010, the majority of individuals might have indicated they were anticipating an “Avatar” sequel. I doubt anyone will be saying, “You know what? Another one of those “Avatar” movies is something I truly want to watch. Therefore, why has “Avatar” not endured?
The first film, which received three Oscar wins and nine nominations, was attacked for its lack of strong action heroes like Han Solo or Ellen Ripley and for its basic plot and shallow characters.
The movie debuted a year after the original “Iron Man,” which starred Robert Downey Jr. The movie was also released a year after the first “Iron Man” starring Robert Downey Jr., which started Marvel’s release schedule of three to four superhero flicks annually.
As director consultant David A. Gross of Franchise Entertainment Research puts it, “We’re in a different universe now.”
“Over the past 13 years, superhero movies have advanced significantly and currently predominate.
The use of jaw-dropping storytelling and astounding special effects is very common among audiences.” Where can Cameron lead us next is the question at hand. Beautiful scenery, breathtaking 3D, and ground-breaking motion-capture technology were among of “Avatar’s” main draws.
The follow-up films need to surpass that as well as replicate it. James Cameron flourishes when he takes a chance with his storytelling and succeeds. We’re going to see if he can repeat it “Gross claims.” Without a certain, “The Way of Water” will have a strong opening and audiences will be anticipating it with excitement.
However, in order to maintain the success of a series, a sequel today needs to be bigger, more interesting, and more satisfying. Today’s viewers will need to be so enthralled by “Way of the Water” that they return to see it repeatedly, as they did 13 years ago, in order for it to perform as well as “Avatar.”
In agreement with Loria, one must never undervalue Cameron: “You look like a clown if you have any doubts about him.
In order to help reintroduce the world of Pandora to moviegoers before “Way of Water” comes out later this year, this weekend’s “Avatar” 3D re-release is predicted to make a respectable $7 million to $12 million in its opening weekend, according to Boxoffice Pro.
This week, Cameron admitted that the epidemic and the emergence of streaming have altered the existing environment of the moviegoing experience. He is confident, though, that “there is still a demand for a movie of this size.”
With new technology and a whole different approach to storytelling, Cameron claims that it’s not a bigger leap of faith than what the team undertook with the first “Avatar.”
We didn’t know we would succeed in such a way when we made that jump back then.” If the sequel lives up to its promise of being a visual extravaganza, it might play similarly to Tom Cruise’s high-flying “Top Gun: Maverick,” which came out in theatres 36 years after its 1986 predecessor and has made close to $1.5 billion globally since May.
The appeal of “Avatar” will be similar to how “Maverick” provided viewers a breath of fresh air and demonstrated what film can offer, according to Loria. “The main thing I learned from “Maverick” is that people will go to movies as long as they are good. If there wasn’t a superhero, I wasn’t convinced the entertainment industry could give that.
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