On April 7, the Tata Group’s mega app, Tata Neu, will be released. On the app’s Google Play Store website, the business teased the news with a teaser graphic. For the first time, the super app was advertised publicly in conjunction with the ongoing Indian Premier League tournament. Until now, only Tata Group workers have been allowed to use the app.
What is Tata Neu, exactly?
Tata Neu is the conglomerate’s super app, bringing all of the company’s digital services and apps together on one platform. “Consume cutting-edge digital content, make payments, manage your money, organize your upcoming holiday or even just your next meal – there’s loads to discover and experience in the area of Tata Neu,” the app’s description says on its Play Store website.
What services does Tata Neu provide?
Several Tata Group digital services will be available through the Tata Neu app, including booking flights on AirAsia India, Air India, or booking accommodations at Taj Group facilities, ordering groceries from BigBasket, pharmaceuticals from 1mg, and purchasing gadgets from Croma and clothes from Westside. The startup will award users with Neu Coins for spending money on the app, which can be redeemed for services offered through the app.
Is there a market for super applications in India?
Several major internet corporations, like Amazon, Paytm, and Reliance Jio, have developed their own super apps, which offer a variety of services such as payments, multimedia streaming, shopping, travel bookings, and grocery, among others.
Why are Indian corporations interested in developing super apps?
Whenever a big portion of a nation’s people uses a smartphone first rather than a PC, and the ecosystem of apps tailored to local needs has not emerged, the country or region becomes highly app-ready. India has already established itself as a market where the bulk of those who are using the internet for the first time do so via their smart phones. These are some of the key reasons why Indian corporations are interested in developing super apps is because of this. Apart from enhanced revenue realisation due to the concentration of services into a single location, such applications also provide businesses with enormous swaths of consumer data that can be used to learn more about user behaviour.