You may have come across many Instagram influencers who actually look quite beautiful and also play the role of great influencers in fashion and lifestyle. They have a great role in influencing people through their great fashion sense and also sharing some awesome fashion tricks. Well, some of the Instagram influencers also go viral because of their great fashion look and try for some modeling too! But have you ever come across an Instagram influencer but a virtual influencer?
So here is Rozy, South Korea’s first virtual influencer, and she is portrayed as a 22-year-old girl. She was initially created by a creator Sidus Studio X. You may not believe how much she earns! She earns around KRW 854,007 or we can say that she earns about 6 crores a year according to the CEO of Sidus Studio X, Baek Seung Yeop. This information was received by a US-based kpop blog.
Baek Seung Yeop also shared that Rozy the virtual Instagram influencer has also received 8 exclusive contracts and in addition to this she has also received over 100 sponsorships! Well, this is a great achievement by just the virtual influencer!
So Rozy is a virtual human which was created by Sidus Studio X around August last year and with the help of the 3D manipulation Technology they collected the face data that was popular among the MZ generation. They have created her fees in such a beautiful way and they were sure that this will be popular among all the MZ generation. Talking about the process of creating a virtual Instagram influencer that she will always remain the same, a 22-year-old girl. And since December 2020 she is being continuously active on social media as a real human. In addition to this, she has also received over 69000 followers on Instagram. She feels quite a human being so everyone followed her and thought that she is a human but the fact that she is a virtual human was revealed in December last year and then it shocked many followers and she became popular through an advertising campaign in July this year.
According to the creator company, using a virtual Instagram influencer has many pros such as the influencer will never age and there will not be a stress on them to upload continuously and be active continuously on the social media platforms. The influencer can also work continuously and there will be no tension of managing the schedule and being tired because of it. Although kpop idols, actors, and actresses are widely popular and they are loved by everyone, virtual humans have one thing more attractive: they are more convenient and beneficial and they are not constrained by hectic schedules and also public scandals.
Rozy has attracted many netizens and all the people who provide sponsorships. She is a talk in all the retailing industries including the food fashion and beauty industry and she has now gained over a hundred sponsorships. Talking about the influencer market, the virtual influencers market is expected to grow 14 trillion won within 5 years and in particular, the marketing strategies using virtual humans are expected to spread worldwide. According to the creator, this will be a trend in a few years. The use of virtual humans for sponsorship will be spread worldwide within a few years. Model Han Hye Jin, Jang Yoon-Ju, and also singer Lee Hyori’s agency ESteam is taking the charge of Rozy’s Management.
According to Baek Seung Yeop, talking about the publication he informed that they are not able to process all the sponsorship yet and he added that virtual humans like Rozy will gain popularity because they can easily avoid all the privacy scandals.